The presentation is a summary of practical insights from the last 5 years of GIS Support deployments in small and medium-sized companies. It usually starts with a frustrated call from the so-called "GIS enthusiast" (a QGIS user, often self-taught, who acquires and processes data and creates maps and simple analyses for the company), who is tired of preparing maps in PDF, spreadsheets in XLSX, and constantly answering the same questions. From their perspective, they see how much time their company wastes on poorly organized processes and the risks it exposes itself to. They've tried to train everyone on QGIS, installed databases, but to no avail. They may be contemplating changing companies, but... they decide to make a call.